Have you heard of FuelBand?
Nike has a Digital Sport division comprised of about 200 people, in it they have a wearable-hardware department responsible of creating FuelBand, a fitness tracker.
Nike decided to scrap this hardware department and file 80% of the employees (around 55 person).
Nike spokesman Brian Strong explained the company decision by saying:
"As a fast-paced, global business we continually align resources with business priorities,…. As our Digital Sport priorities evolve, we expect to make changes within the team, and there will be a small number of layoffs. We do not comment on individual employment matters."